Rosemarie John is an award-winning strategic and results-driven social media expert, content strategist and digital marketing professional with over 14 years’ experience developing and executing innovative and integrated digital and social campaigns across various sectors, including FMCG, travel and aviation.
Rosemarie made her start in journalism as an Aerospace and Defence Journalist in Malaysia and Singapore for Global Business Press. Before it’s rebranding, Rosemarie wrote cover and feature stories for Asian Defence Technology and Asian Airlines & Aerospace publications.
At a time when social media marketing was in its infancy, Rosemarie worked on several high-profile social media campaigns alongside partners such as Changi Airport, SilkAir, Jetstar, Shangri-La Hotels and the Australian Mushroom Growers Association. She worked closely with Singapore Urban Redevelopment Authority in their successful roll-out of their debut light art installations using recyclable materials and energy-efficient lighting technologies around the bay.
Since then Rosemarie has gone on to build innovative digital and social media strategies for a range of organisations and tourism boards, including Australian Library and Information Association, Japan Tourism Board, Sapphire Coast Tourism and Shoalhaven Tourism.
With a passion for digital marketing, brand management, social media and content strategy, Rosemarie brought these learnings to the aviation industry in the role of Communications Officer at Airservices Australia where her social media prowess saw Airservices’ LinkedIn and Twitter accounts grow in followership by 31% and 13% respectively within a span of 12 months. Another stand out digital storytelling project achievement included the Santa campaign.
Rosemarie’s successful blog, Travel and Beyond has won a number of business awards including the:
Her website has been selected for preservation by the National Library of Australia and is also listed as a resource on Trove.
Rosemarie is looking to progress her career in digital storytelling where she can bring her knowledge and compelling written and visual imagery content ideas to fruition within the Australian Government.